A New Milestone! Freeyond Becomes the Official Sponsor of the Malaysian National Badminton Team

FreeYond's quest to the Southeast Asian market has reached a new climax.

On the afternoon of May 24, Fast Energy Holdings Berhad, the exclusive distributor of FreeYond in Malaysia and the sole proprietor of Fast Technology Sdn. Bhd, a listed company on the Malaysian Growth Enterprise Market, signed a one-year sponsorship agreement with the Badminton Association of Malaysia (BAM).

From left to right are: Malaysian national players K Letshanaa, Teoh Mei Xing, Hoo Pang Ron, Dato' Seri Khairudin Samad, Vice President of BAM, Tan Wee Chuan, Executive Director of Fast Energy Holdings Berhad, Dato' Chai Woon Chet, Director (Global) of FreeYond, Tan Sri Dato' Seri Dr. Mohamad Norza Zakaria, President of BAM and Malaysian Olympic Committee and Honorary President of Badminton Asia, Dato' Ng Chee Keong, Secretary of BAM and Secretary of Badminton Asia, Dato' V Subramaniam, President of First Acting Association of BAM, Faiq Masawi, National Badminton Player and LOK Hong Quan.

The agreement was signed by Tan Sri Dato' Seri Mohamad Norza Zakaria, President of BAM and Tan Wye Chuan, Executive Director of Fast Energy Holdings Berhad.

“As one of the directors of FreeYond, we are very excited and fully support Fast Technology's decision to sponsor the BAM and athletes,” said Dato' Chai Woon Chet, director of FreeYond, “FreeYond has officially entered the Malaysian smartphone and wearable device market in March 2023 and has now achieved another milestone and I am happy to witness the growth in person.” 

On the other hand, Fast Energy's Executive Director, Tan Wye Chuan, said, "FreeYond means freedom, vitality and unlimited energy like young people. It's goal is to bring consumers a free and passionate experience through its smart products. Our corporate spirit is the pursuit of excellence, teamwork and innovation, which is very much in line with the values of BAM."

Tan Wye Chuan, Fast Energy's Executive Director

The 2023 Sudirman Cup was held in Suzhou from May 14 to 21, and the Malaysian national team has already taken to the court wearing shirts with the brand FreeYond on them.

Men's singles player Lee Zii Jia was interviewed wearing a shirt with the FreeYond brand

Women's singles player Goh Jin Wei highlighted the brand FreeYond after winning the match

FreeYond ad appears at the Perodua Malaysia Masters 2023

This is another feat of market entry for FreeYond, a startup brand, following its first global launch in Kuala Lumpur on March 21 and the TikTok Challenge on May 6.

2 months ago, FreeYond made a strong announcement of its entry into Malaysia with a launch event and the release of 8 products. YB Fahmi Fadzil, Minister of Communications and Digital Malaysia, attended the launch event and expressed high commendation for FreeYond, and offered the strongest support for FreeYond by taking a selfie.

After the launch event, FreeYond lit up dozens of outdoor billboards throughout Kuala Lumpur, making it a beautiful sight.

The #FreeYondOpen Malaysia Badminton Challenge, FreeYond's first major social media-based promotion, kicked off intensely on TikTok from May 6 to May 12.

The #FreeYondOpen has been a huge success, as it organically combines the Malaysian national ball, badminton, with the youth-friendly gameplay of the TikTok challenge. As of May 23rd, the total number of views on the #FreeYondOpen hashtag reached a staggering 490 million. Within a short period of time, FreeYondOpen became a popular topic among TikTok users all over Malaysia.

The total view of #FreeYondOpen is approaching 500 million

In parallel with the marketing campaign, FreeYond is also building up its sales channel in Malaysia at a fast pace.

In just 2 months, FreeYond has basically completed the channel rollout in 15 of the 16 states (municipalities) across Malaysia, and the number of stores across Malaysia has exceeded 500. Under the dual efforts of marketing and channel development, FreeYond sales continue to grow.

FreeYond promotion in Ipoh, the capital of Perak

Sabah consumers buying FreeYond F9

FreeYond occupies a prominent position at a cell phone store in Sarawak

With the momentum of signing the Malaysian badminton national team, we believe that by the end of 2023, we will have the opportunity to see FreeYond enter the Top 10, or even Top 5 list of national market sales for the first time.