KUALA LUMPUR, 21 March 2023 – FreeYond, an innovative consumer tech company from Shenzhen, has officially debuted its brand and products to the Malaysian market today at The St. Regis Kuala Lumpur. Making a strong and bold entrance, the company unveiled eight new products at once during the launch which was also attended by YB Fahmi Fadzil, Minister of Communications and Digital Malaysia. This will help to establish FreeYond as a key player in the market as well as a force to be reckoned with.
Promised to redefine consumer electronics with Tech 4.0, the company unveiled two new smartphones – M5, F9, two smartwatches – Watch S1 and F1, and one True Wireless Stereo (TWS) headset – Pods 1. On top of that, FreeYond also announced three of its upcoming smartphones – the M5 5G, M5A, and F9S.
Dr. Lei Yu
The launch marks a significant milestone for FreeYond, as it expands
its reach into a new market and introduces its products with cutting-edge
technology to consumers in Malaysia. With a focus on innovation, quality, and
customer satisfaction, FreeYond hopes to establish itself in the region as the
leader in cost-effective performance and fashionable design products.
FreeYond expansion to Southeast Asia came after it received an angel round investment of nearly CNY 100 million (RM64,624,380) back in January this year from a Malaysian consortium led by Datuk Eddie Chai, a well-known Malaysian investor. The company intends to leverage Datuk Eddie’s influence to expand its business in Southeast Asia including Malaysia, Indonesia, Thailand, and Singapore.
Datuk Eddie Chai
“FreeYond has proven that they have the vision, technological
innovation, and speed to make it happen. Dr. Lei Yu and his team have a unique
approach to consumer electronics and their commitment to innovation aligns with
our values. We believe smart technology should be accessible by everyone, and
we are confident in their ability to make a significant impact in the industry
as well as the global market,” commented Datuk Eddie.
FreeYond's story
The company was founded on May 9, 2022, under the leadership of Dr. Lei Yu, former Global Vice President of Gionee Group. In less than a year since its inception, FreeYond has launched 2 smartphone products and 1 TWS headset. Today, in its first global brand launch and product showcase here in Malaysia, the company also gave a sneak peak of its three upcoming smartphones.
Minister Fahmi held up FreeYond M5 for selfie
As part of its global market roadmap, FreeYond has already gained a
foothold in the Latin America as well as Africa community, and has established
the region as its core market. From there the tech brand has its sights set on
expanding and gradually developing its market in the Southeast Asia region, in
hopes of making the region as another core market.